Effective Date: March 4, 2026 | Last Updated: March 4, 2026
1. Who We Are
This Privacy Policy applies to Koala Optics LLC ("Koala Lifestyle," "we," "us," or "our"), the company behind the Koala Lifestyle (also marketed as Koala Optics) and Calyptus brands. Our registered address is Huntington, NY. You can reach us at [email protected].
2. Information We Collect
We may collect the following types of information:
- Contact Information: Name, email address, phone number, and shipping address when you contact us, place an order, or sign up for communications.
- Purchase Information: Order history, product preferences, and transaction details when you buy our products.
- Usage Data: Pages visited, time spent on pages, referring URLs, browser type, and device information when you visit our website.
- Advertising Data: Ad impressions, clicks, and conversions when you interact with our ads on third-party platforms such as Amazon.
- Communications: Content of emails, support requests, or other messages you send us.
3. How We Use Your Information
We use collected information to:
- Process and fulfill orders for our products
- Respond to inquiries and provide customer support
- Send transactional communications (order confirmations, shipping updates)
- Send marketing communications where you have consented or where permitted by law
- Measure and improve the effectiveness of our advertising campaigns
- Analyze website performance and improve user experience
- Comply with legal obligations and enforce our terms
4. Advertising & Third-Party Platforms
We advertise on Amazon and other third-party platforms. These platforms use their own cookies, pixels, and tracking technologies to measure ad performance, attribute sales, and enable audience targeting. Our use of Amazon Advertising Services is governed by Amazon's Advertising Agreement and applicable policies. Data collected through Amazon advertising (impressions, clicks, purchase attribution) is used solely to measure and optimize our advertising campaigns.
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.
5. Cookies and Tracking Technologies
Our website may use cookies, web beacons, and similar technologies to:
- Remember your preferences and session information
- Analyze site traffic through analytics services (e.g., Google Analytics)
- Measure advertising effectiveness through ad platform pixels
You can control cookies through your browser settings. Disabling cookies may affect site functionality. For information on opting out of interest-based advertising, visit optout.aboutads.info.
6. Data Sharing
We share personal information only in the following circumstances:
- Service Providers: Vendors who assist with order fulfillment, shipping, payment processing, email delivery, and analytics — bound by confidentiality obligations.
- Retail Partners: Where required to fulfill orders placed through retail channels (Amazon, CVS, Home Depot).
- Legal Requirements: When required by law, court order, or government authority.
- Business Transfers: In connection with a merger, acquisition, or sale of assets.
7. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this policy, maintain business records, or comply with legal obligations. Advertising performance data is typically retained for up to 24 months.
8. Your Rights
Depending on your location, you may have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your personal information
- Opt out of marketing communications at any time
- Lodge a complaint with a supervisory authority
To exercise these rights, contact us at [email protected].
9. Children's Privacy
Our website and products are not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately.
10. Security
We implement reasonable technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no internet transmission or storage system is 100% secure.
11. Changes to This Policy
We may update this Privacy Policy from time to time. We will post the updated policy on this page with a revised "Last Updated" date. Continued use of our website or services after changes are posted constitutes acceptance of the updated policy.
12. Contact Us
If you have questions about this Privacy Policy or our data practices, please contact:
Koala Optics LLC
Huntington, NY
Email: [email protected]
Website: koalalifestyle.com