Press & Media

Koala Optics is the decade-old DTC brand behind the #1 best-selling lens cleaner spray on Amazon and the #1 best-selling microfiber cleaning cloth in Amazon Electronics. We launch in 4,324 CVS stores May 29, 2026.

By the numbers

85,000+
Verified Amazon reviews
4.7 / 5
Average rating
4,324
CVS stores May 29

Fast facts

Brand
Koala Optics (also marketed on Amazon as Koala Lifestyle, locked in via Amazon Brand Registry)
Legal entity
Koala Optics LLC
Headquartered
Huntington, NY
Founded
2015 (product development began 2016; first Amazon listing 2017)
Founder & CEO
Kevin Nuss
Ownership
100% founder-owned
Amazon position
#1 Best Seller in Eyeglass Cleaning Fluids; #1 in Electronics cleaning cloths; leader in Camera & Photo cleaning
Retail launch
CVS Eye Care aisle, 4,324 stores, May 29, 2026 (POG reset day)
Made in
Formula blended in USA, microfiber woven in Japan
Formulation
Alcohol-free, VOC-free, solvent-free
Sister brand
Calyptus (concentrated vinegar solutions, Amazon and Home Depot)

The CVS launch SKU

Koala CVS Eyeglass Lens Cleaner Aisle Kit
CVS Precision Lens Cleaner Kit (Item #705387) $9.99 retail. 2oz alcohol-free solvent-free spray, one 9x9 MAX cloth (red), and two 6x7 original Japanese microfiber cloths (ink). MAX is not a nominal upgrade to our original cloth - it's a different material, different weave, different production process.

On the roadmap

Lens wipes — new pre-moistened wipe line designed to redefine the wipe tier the way MAX redefined the cloth tier.

Dedicated screen cloth — built specifically for laptop / tablet / phone screens rather than the lens-first weave most multi-use cloths default to.

Selected coverage

Founder bio

Kevin Nuss founded Koala Optics in 2015, with product development beginning the following year and the first listing going live on Amazon in 2017. Nearly a decade in, Koala Optics is the #1 best-selling lens cleaner spray on Amazon and the #1 best-selling microfiber cleaning cloth in Amazon Electronics, with over 85,000 verified reviews at 4.7 stars across the storefront. The brand crosses into mass retail for the first time on May 29, 2026, with placement in 4,324 CVS stores in the Eye Care aisle.

Kevin is the 100% founder-owner of Koala Optics LLC, which also operates the Calyptus brand for household cleaning. He is based in Huntington, NY.

For press

Media contact

Kevin Nuss, Founder

Email: [email protected]

Press samples available on request. Trade press: please reach out directly for the CVS launch one-pager and in-store fixture photography (available May 29 onward).